bradroseberry.com bradroseberry1@gmail.com 646.388.2669
Freelance Creative Director/Writer 2016-Present Clients: The Liberty Guild-London, 360i, McGarrah Jessee-Austin, McCann NY, Mekanism, HUGE, Grey, Havas, DigitasLBi, Mother, Netflix, Radical Media, JWT, Nike, The Mill, Ogilvy, mcgarrybowen, UN Women, David & Goliath, VSA and Deutsch LA.
Performed freelance creative and consulting work across a wide range of clients and agencies in New York and beyond. Some of the highlights include helping create and launch a Pan-European integrated campaign for AdeZ, Coca-Cola Europe’s first-ever line of plant-based beverages, via The Liberty Group-London. Development and production of #UntangleOurOceans integrated campaign for Costa Sunglasses via McGarrah Jessee, Austin. The development and production of Papa John’s Pizza fall Broadcast and video campaign via Grey, New York. Also, contributed to several successful new business pitches, most notably the winning bid for MINI Motors USA via 360i New York.
The Richards Group, Dallas 2015-2016 Freelance Group Creative Director Clients: FCA, Jeep, Fiat, Alfa Romeo, Dr Pepper, Canada Dry, Anheuser-Busch, Chick-fil-A
Helped lead the successful pitch for Dr Pepper Snapple Group’s social/digital business, as well as contributing to the #letlarrypresent social and digital campaign for Dr Pepper. Contributed and ran various projects across a wide range of clients including Chick-fil-A, Anheuser-Busch, Canada Dry, Dodge, Jeep, Fiat and Alfa Romeo.
Publicis, Dallas 2013-2015 Chief Creative Officer Clients: UN Women, Bridgestone, Nestea, TruGreen, Cicis Pizza
As the creative leader of the agency, oversaw all creative output and was responsible for winning new business and growing existing client business. This included launching the HeForShe social campaign promoting gender equality. Created on behalf of UN Women, HeForShe was named one of the most influential social campaigns of the year in 2014 by several publications including CNN. Additionally, produced campaigns for Bridgestone, TruGreen and Nestea, as well as leading several successful pitches for national accounts including United Dental and Cicis Pizza.
.
TBWA\Chiat\Day, New York 2011-2013 Global Creative Director Clients: Accenture, YMCA
Launched and ran Accenture's “High performance. Delivered.” integrated global campaign, which featured prominently in 75 airports and in 37 countries. It also went on to be named best B2B campaign of the year at the IAC and Creativity International Awards. Additionally, recruited, managed and inspired a team of creatives who created and produced inspiring ideas across a wide range of media.
Grey, New York 2010-2011 Group Creative Director Clients: Aquafresh, DirecTV
Led and contributed to work across a wide range of clients that included DirecTV, Anheuser-Busch and Aquafresh.
BBDO, New York 2004-2009 Creative Director/Copywriter Clients: GE, Pepsi, Sony, IAVA (Iraq & Afghanistan Veterans of America)
Created a global broadcast and video campaign for Pepsi, which received an Emmy nomination. Additionally, my work on General Electric’s Ecomagination campaign won consecutive Gold Effies three years in a row, as well as the inaugural Green Effie. The campaign also received an Emmy nomination, recognition at the Cannes Lions Festival and inclusion in the permanent advertising collection at the MoMA. Other highlights include running Sony’s consumer electronics account, creating an award-winning campaign for the IAVA and selection as judge and keynote speaker at the Spikes Asia award show.
180 Amsterdam, Amsterdam 2002-2003
Senior Copywriter
Client: Adidas
Worked exclusively on the global Adidas business, the highlight of which was the creation and development of the groundbreaking "Impact" campaign for the Rugby World Cup. This fully integrated campaign went on to win every major industry award including several One Show pencils, multiple Cannes Lions and the prestigious Epica d'Or, the top prize in European advertising.
Wieden+Kennedy, Amsterdam 2000-2002
Copywriter
Clients: Siemens, Nike
Worked on Nike. Launched Siemens’ first global campaign. Contributed to successfully Heineken pitch.
Goodby Silverstein & Partners, San Francisco 1996-1999
Copywriter
Clients: Nike, California Milk Processors Board (got milk?), Hewlett-Packard, Anheuser-Busch, Pacific Bell, Isuzu, Bell Helmets
Created award-winning work a across a wide range of clients including; Nike, got milk?, HP, Anheuser-Busch, Pacific Bell, Isuzu and Bell Helmets. Participated in a couple successful pitches including eBay and 7-Up International.
Education
Portfolio Center, Atlanta, GA Graduate of Copywriting program.
University of Florida, Gainesville, FL Bachelor’s Degree in History.